The Antigua Group, Inc. — one of the nation’s leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand — has unveiled its new Spring 2016 Men’s Performance-72 Fashion Golf Wear Collection.
The direction for Antigua’s 2016 men’s fashion golf wear reflects current trends taking shape in fashion, from couture to ready-to-wear. The palette influence has swung from the previous season’s electrified brights to now expressing the most up-to-date and utmost simplistic bright color stories found universally in fashion products from shoes, bags and belts to men’s and women’s golf wear. The primary color story is succinctly 2016, and propels this new men’s collection.
“Envision the austere geometrics of Mondrian or a Rubik’s Cube,” said Sean Gregg, vice president of product development and marketing support for Antigua. “Stripped down to the base colors themselves, they’re bright red, yellow, green, royal and purple. But infused into performance fabrics accompanied with blocks, stripes or textures of neutrals and complementing hues, they become so vividly fresh and fun that renaming the colors to Fire, Sunburst, Verdant, Hypnotic and Mardi Gras is more indicative of their current fashion status.”
What makes this season’s color palette so unique is not the individual use of any of these colors–years past have seen a bright red included in a color story or a bright green as a complement to an otherwise soft palette–it is the simultaneous use of all of, and only the primary colors.
“Seeing the boldness of these colors offered in tandem is such a refreshingly bold punch of newness that it’s compelling to want to possess them all,” added Gregg.
Antigua’s Spring 2016 men’s and women’s fashion styles complement the color direction. Clean to their core. This season’s collection of golf wear styles and styling details equally mirror the momentum that fashion giants and forecasters alike have committed to as a representation of this year’s fashion ideal.
Antigua’s Spring 2016 Men’s Performance-72 Fashion Golf Wear Collection includes both of their state-of-the-art moisture-wicking technologies.
DESERT DRY™ is a moisture-wicking technology created exclusively for Antigua, to absorb and wick moisture quickly and evenly. The Desert Dry product family includes any garment using a fabric weight of 150 gsm or heavier. Typically, fabrics over 150 gsm offer more body and improved drape for the customers who don’t like the ultra-lightweight “clingy” fabrics currently in the market.
DESERT DRY™ XTRA-LITE (D2XL) combines Antigua’s exclusive DESERT DRY™ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. The D2XL product family includes any garment using a fabric weight of 150 gsm or lighter. These fabrics have been specially engineered to be lightweight while not being overly sheer. This is possible through the use of ultra-fine yarns which gives a fabric more body while not dramatically increasing the weight.
Headquartered in Peoria, Arizona, The Antigua Group, through its license sports division, holds license agreements with the National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (Melba), Major League Soccer (MLS), the National Hockey League (NHL) and the National Basketball Association (NBA), Ultimate Fighting Championship (UFC), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and luggage. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America.