New styles for its men’s collection for the spring of 2015 highlight the Antigua Group’s most technologically advanced clothing lineup yet. It features the exclusive Desert Dry™ technology that absorbs and wicks moisture quickly and evenly, achieving the most-efficient evaporation possible to keep golfers comfortable and dry in many types of conditions.
The Desert Dry™ family now includes poly/cotton blends. Antigua has taken Desert Dry™ moisture management technology and constructed fabrics with fine cotton fibers blended with synthetic filaments to create Desert Dry™ Performance Cotton. Customers have been requesting a more casual fabric, without compromising the wicking capabilities of the poly fabrics.
Meanwhile, Desert Dry™ Xtra-Lite combines the Desert Dry™ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. New additions to this category are 100% poly fabrics that feel and look like cotton. The garments feel like cozy cotton, but handle perspiration like poly. These new cotton-like poly fabrics open up a whole new world for golfers, who can have the comfort of their favorite tee while maintaining the ease of poly’s wear and wicking power.
The spring 2015 men’s golf collection includes 11 new shirt styles featuring proprietary Desert Dry and Desert Dry Xtra-Lite technology, as well as an assortment of pullovers, jackets, shorts, vest and hats.
“Antigua’s Men’s Performance 72 Collection–spring 2015 reflects the inspiration of defined and refined lines and angles both symmetric and asymmetric,” noted Sean Gregg, Antigua’s director of product development and marketing support. “Each piece offers this distinction from our newly introduced style Soul with its high-low horizontal multi-wale double knit stripe in solid colors to style Vantage with its contrasting elastic taping details that highlight the style’s linear raglan form.”
Additionally this season, Antigua has reintroduced some fashion Performance 72 classics–updated in performance fabrics and offered in new colors representing the seasonal palette. Style Major has been a popular performance spin on the classic 50-50, color-to-white horizontal feed stripe with a matching flat knit collar.
Style Rush has carried forward in new colors and represents fashion newness with its self-fabric collar and dress shirt-inspired collar band, and updates the classic narrow pin stripe with added flexibility and a soft-touch fabric hand that includes spandex. Less classic and more staple, style Titan is a derivative of Antigua’s own essential style Icon with its pique, single wale one-inch repeating texture stripe and seam-engineered contrasting color filament chain stitch. Titan’s newness is demonstrated in its dual color spun micro-filament yarn knit, to offer a heather appearance in all the neutral ground shades.
Antigua has also developed several new styles with “self-flat knit collars” that invoke a self-collar appearance with the stability of a yarn-dyed flat knit collar. These include the irregular stripe body fabric pattern of style Trend; style Striker, which incorporates a pop color body fabric stripe and places it as a collar-tipped edge; and style Hue that utilizes the same concept adopting the narrowly repeated neutral body stripe as a matching collar effect.
This season’s newly developed color palette also contributes to the collection’s fashion appeal. After seasons of color building to a crescendo which piqued with the cleanest of bright shades, this season’s inspired palette has transcended to a softer range with less flare and vibrancy. The shades are not muted, though they lack the intensity of seasons past. The color names similarly reflect their inspired depth of saturation.
In addition to maintaining optic white as the base around which this Spring ‘15 collection’s colors revolve, colors Papaya, Pistachio, Purple Haze, Chambray and Electric are a new balance of scaled-back brights that retain the sportswear appeal while being cleverly fashion friendly.
For more information on Antigua’s new men’s collection: www.antigua.com and shop.antigua.com