The Antigua Group, Inc, one of the nation’s leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand, has unveiled its Spring ’14 Men’s Performance 72 Golf Collection.
“It’s bright and bold – really colorful,” said Ron McPherson, president and CEO of Antigua. “Golf has always been a colorful business and this year just a little bit more intense. The consumer is really wearing bright colors right now and having fun with it. This line has vivid color, sophisticated styling and luxurious fabrics…truly a winning combination.”
Antigua’s Spring ’14 Performance 72 Golf Collection for men includes 17 shirt models, 12 outerwear tops and seven hats – as well as their proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that wicks away moisture.
“We were one of the first adopters of tech fabrics,” added McPherson. “We developed Desert Dry and Desert Dry Xtra-Lite, and we use them across our men’s and women’s products. They perform extremely well.”
Along with the performance technology and bright colors, this collection brings an ideal fit that’s specific to golf. Attention to details includes the likes of eliminating the sleeve cap, so that the garment performs with you and not against you, allowing golfers freedom of swing motion. We’ve also used lightweight stretch material in the outerwear to keep golfers comfortable in a wide outside temperature range. The Antigua Group is also celebrating its 35th anniversary throughout 2014. “We have been in the industry for 35 great years because of our people – those in the home office and those in the field,” noted McPherson “A strong company culture has allowed us to withstand the ebbs and flows of business, as well as the changes in the economy. Our brand is now stronger than ever, and we have exciting plans to commemorate this special year.”
As part of the celebration, the company’s Tour Ambassadors will be wearing a 35th Anniversary logo on their garments during 2014 and several special 35th Anniversary promotions will also be initiated in the company’s four business channels.
Headquartered in Peoria, Arizona, The Antigua Group, through its license sports division, holds license agreements with National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (MiLB), the National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and outerwear. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America. Antigua products can also be found online at shop.antigua.com
For more details on Antigua’s Spring ’14 Men’s Performance 72 Golf Collection, visit www.antigua.com
By Terry Ross