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Asher-Golf Pride Collection

It’s not often that you can make a fashion statement with your golf club grips and glove-but for this holiday season you can. And you can give it as a great gift to your favorite golfer.

Golf Pride, probably the biggest name in golf club grips, is partnering with Asher Golf, a premier golf glove, accessory and apparel company, to offer a limited-edition collection box set that can be a perfect gift for your favorite golfer. The first-of-its-kind collection features four box sets, each including 13 Golf Pride Tour Velvet 360 grips and two premium Asher gloves in matching seasonal colorways –Ash, Cognac, Oxblood and Spruce. 

It is seldom-if ever-that you have the opportunity to match your golf glove color with that of the grips on your clubs-but these four colors of matching grips and gloves are perfect for this time of year. The fact that these are among the softest premium leather gloves just makes it that much better.

The collection’s four seasonal colors are only available as part of these kits and individual pieces cannot be ordered separately. The Tour Velvet 360 grips infuse elements of color into one of the most iconic grips on the market. They come in standard size with a custom collaborative end cap design. The gloves are 100% precision cut AAA premium cabretta-leather featuring the Golf Pride logo on the palm side and are offered in both male (small through XXL) and female (small through large) sizes. 

“You would think gloves and grips are co-designed all the time, but the reality is, I’m not aware a partnership like this has ever happened before,” said James Ledford, President of Golf Pride. “The opportunity to work with Asher on a collection that compliments each other is really quite amazing. This partnership has elevated our capabilities in terms of what it looks like to bring this level of design to the grip category.” 

“Visiting Golf Pride’s Global Innovation Center, which is nestled inside Pinehurst in this extremely beautiful area of pine trees and historic golf, it was so inspiring to me that the color palette really started to come together extremely naturally,” added Matt Smart, CEO and Managing Partner of Asher Golf. “For both Asher and Golf Pride, we have such a deep-rooted culture in utility and products that are purely based on performance. Looking at the design and style, we wanted to elevate these pieces.” 

Asher was founded in 2009 and has added flavor and style to the golf accessory world, while Golf Pride has become synonymous with the highest quality performance equipment in golf dating back to 1949. More than 80% of the world’s highest performing golfers choose Golf Pride for their clubs. 

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