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Ben Sherman Golf

The iconic British menswear brand Ben Sherman-which dates back to the days of the British rock invasion of the 1960s and the fashions of those times-has now squarely taken on a new mission with the introduction this year of its Sport Golf Collection that is already turning heads among those watching fashion on the links.

With 60 years of British style culture behind it, the company is now taking its credo that “Looking good isn’t important, it’s everything” into the sports side with a very stylish and distinctive look. The Ben Sherman Golf SS24 collection exemplifies a contemporary fusion of style-focused, technical garments, marking a significant expansion for the brand.

“We are a quintessential British lifestyle brand with a heritage founded in shirt making that has been adopted across every subculture over the past 60 years. Our shirts speak to each generation through music, art and youth culture. Today, through our global artist foundry, we continue to inspire and dress new generations of modernists,” noted Mark Williams, Creative Director at the brand.

Infused with specialized performance materials such as quick-drying, anti-odor, moisture wicking fabrics and considerate player-centric design elements, the result is a contemporary apparel range featuring diverse styles. From tech jersey sport fit polos to quarter-zip performance fleeces, waterproof short sleeve wind shirts and 4-way stretch tech pants and shorts–the collection caters to the everyday golfer and professionals alike, offering an avenue to make a bold statement on the course. 

The shirts offer a light, comfortable feel and fit– and the multi-layer fabrics are very breathable for those warmer days on the course. The materials offer excellent UPF protection from the sun and moisture wicking properties for additional comfort.

“As we enter the exciting landscape of sports apparel for Ben Sherman’s Year of Sport, our inaugural Golf collection brings forward the Ben Sherman ethos – blending the classic style the brand is known for with high-performance attributes, catering to both professionals and the casual player,” said Tim Reid, EVP of Fashion and Lifestyle at Marquee Brands, the company that manages Ben Sherman.

Ben Sherman’s inaugural Golf Collection will be featured on accomplished PGA TOUR professional Denny McCarthy during the 2024 PGA TOUR season. Currently ranked in the Top 50 in the Official Golf World Rankings, McCarthy will serve as Brand Ambassador, sporting exclusive styles from the Ben Sherman Golf collection as part of the partnership.

“It’s an honor to partner with Ben Sherman, especially during this significant year for the brand, and to be the first to showcase the Ben Sherman Golf collection,” said McCarthy. “Their commitment to crafting high-performance apparel aligns seamlessly with my approach to the game. I’m looking forward to what this season will bring.”

Added Reid: “This marks a significant chapter in our brand’s journey, and aligning with a talent of Denny McCarthy’s caliber establishes our sincerity and commitment to creating quality performance menswear.”

Ben Sherman Golf is now available online and at select retailers. For more information, visit: www.bensherman.com

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