FootJoy Introduces Updates to HyperFlex Shoe

The popular HyperFlex line of golf shoes by FootJoy have undergone an overhaul with some significant upgrades and changes to the comfort, performance and look to a shoe line that has been one of the most popular for the company.

The look and style of this shoe is impressive, but the comfort level, fit and versatility stand out as well. It is designed for players that demand an athletic shoe that provides a stable base for the swing and is comfortable for walking the course.

“I’ve worn a classic, structured shoe for pretty much my entire career–Classics, Icon, Premiere, etc.–but I had to make a switch when I tried this HyperFlex,” said 15-time PGA Tour winner Justin Thomas. “This shoe is perfect –super comfortable and flexible in the right areas but also gives me all the support I need to make a strong, confident move on the ball.” 

Under the hood, FootJoy has made this version of the HyperFlex more comfortable and user friendly with its popular StratoFOAM cushioning that delivers comfort and support tuned for golf. The midsole design provides the perfect blend of cushioning which helps absorb shock while maximizing energy return to reduce foot fatigue. The new HyperFlex is powered by FJ’s proprietary TruFIT System, providing easy-on flexibility and wrap around heel support for a locked-in, secure fit.

The OptiFlex outsole design promotes stability with strategically placed angles of traction devised with the golfer in mind. LP Pulsar cleats and additional traction elements are used to target omni-directional swing forces throughout the golf swing.

HyperFlex also features a new outsole PowerPlate that transfers energy to the ground to maximize speed, resisting any twisting through the golf swing.

A TPU Saddle harnesses any top of foot movement and transfers it back into the ground. This shoe offers a full rounded toe with a full fit across the forefoot and instep. A toe spring and a slightly narrow heel completes the athletic profile.

“We wanted to ensure that Hyperflex represented the pinnacle expression in athletic golf performance,” said Dan Buonomo, Product Manager at FootJoy Footwear. “Our focus remains on the discerning golfer and understanding what their needs are from a styling, comfort and golf specific performance perspective– which you’ll see in the new HyperFlex.” 

The new HyperFlex comes in five colorways for men and three in women’s shoes–and is guaranteed waterproof in normal use for two years.

For more information: https://www.footjoy.com