Fitting one for clubs in the modern world of golf has become as much science as art with all of the technology available to the modern club fitter and the multitudes of heads, shafts and grips that can shape the performance of a finished golf club for an individual.
This trend is especially true with True Spec Golf—a national firm founded in 2014 and now with 19 locations across the country. The company has emerged as one of the leaders in the golf industry and has already been ranked among the Top 100 club fitters by one national publication with its highly trained staff that uses the latest technology and has more than 35,000 club head and shaft combinations to match players of all abilities with the proper equipment to maximize their game.
One of the newest locations that opened its doors in January is set in the golf mecca of Palm Desert at the Marriott Golf Academy at Shadow Ridge Golf Club. Under the direction of master fitter Jake Owens, the new True Spec Golf location in the Southern California Desert offers some unique fitting advantages.
In addition to great weather at this time of year, the Shadow Ridge location offers the space to hit balls on a full driving range on real grass—in addition to the custom-built True Spec hitting bays in the same area on artificial turf with Trackman launch monitors providing all of the scientific readouts of every swing. The great aspect of this is that you can watch true ball flight and the numbers from Trackman—you have a controlled environment yet see what will happen on the golf course–the best of both worlds!
With over 500 club heads in his fitting bay, Owens can make a test club in minutes on the spot to fine tune the fitting and find what is best for an individual player. Owens is very knowledgeable about all the products on the market and is very precise and patient in finding the right combination for a player. An iron and wedge fitting can take 1 to 1 ½ hours, while a full bag fitting will probably take 3 to 3 ½ hours. But you will come away knowing what works best.
“We’re thrilled to have True Spec Golf on board as the club fitter for Marriott Golf Academy here in Palm Desert,” said Brett Meabon, director of golf at Marriott’s Shadow Ridge. “They represent some of the most well-known manufacturers and have the equipment expertise and service our customers want. At the Academy, we believe that personalized instruction combined with the right equipment helps players of all levels reach their full potential. Working with our PGA-certified instructors and True Spec Golf’s custom club builders, players will quickly enjoy a better game.”
True Spec Golf is based in Scottsdale, Arizona and their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. In 2018, the company was acquired by golf entrepreneur Howard Milstein, and is now part of Milstein’s 8AM Golf family. In addition to True Spec Golf, other 8AM Golf companies include the Nicklaus Companies (in partnership with Jack Nicklaus); GOLF Magazine and the GOLF.com website; legendary club maker Miura Golf; GolfLogix, the most-downloaded GPS app in golf; and Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems.
“The facility and level of service makes the Marriott Golf Academy at Shadow Ridge the perfect fit for our brand to enter the Coachella Valley,” noted Hoyt McGarity, CEO of True Spec Golf. “With a bespoke approach to custom club fitting, our master fitters match every golfer’s swing with the optimal equipment to shave strokes off their game.”
The Shadow Ridge Golf Club, designed by six-time major championship winner Nick Faldo, also includes the Marriott Golf Academy. The course includes greens that have plenty of subtle undulations and encourage a variety of approach shots. Every hole boasts unforgettable scenes of the snow-capped Santa Rosa and San Jacinto mountains.
A club fitting like the True Spec Golf session can be a valuable experience for anyone serious about their game and equipment.
More information about True Spec Golf in Palm Desert and other locations nationally can be found at: www.truespecgolf.com/locations/palm-desert